# Cal3ndar.gg media kit

The web3 gaming calendar. https://cal3ndar.gg

Generated from the live brand tokens — the same values the site itself runs on.
The current version of this kit is always at https://cal3ndar.gg/branding.

## What's inside

- `boilerplate.md`
- `icons/android-chrome-192x192.png`
- `icons/android-chrome-512x512.png`
- `icons/apple-touch-icon.png`
- `icons/favicon-16x16.png`
- `icons/favicon-32x32.png`
- `icons/favicon.ico`
- `logo/cal3ndar-lockup-horizontal-on-dark.png`
- `logo/cal3ndar-lockup-horizontal.png`
- `logo/cal3ndar-lockup-vertical-on-dark.png`
- `logo/cal3ndar-lockup-vertical.png`
- `logo/cal3ndar-mark-128.png`
- `logo/cal3ndar-mark-256.png`
- `logo/cal3ndar-mark.png`
- `logo/cal3ndar-wordmark-black.png`
- `logo/cal3ndar-wordmark-black.svg`
- `logo/cal3ndar-wordmark-white.png`
- `logo/cal3ndar-wordmark-white.svg`
- `logo/cal3ndar-wordmark.png`
- `logo/cal3ndar-wordmark.svg`
- `media/screenshot-calendar.jpg`
- `media/screenshot-event.jpg`
- `media/social-card-wide.webp`
- `media/social-card.jpg`
- `palette/cal3ndar-palette.png`
- `palette/palette.css`
- `palette/palette.json`

## Do

- Use the files from this page, unmodified. They are the only approved versions.
- Put the neon mark on a dark background. It is built for #090909 and near-black neighbours.
- Leave clear space around the logo equal to a quarter of its height, free of type, edges and other logos.
- Write it Cal3ndar.gg — capital C, the numeral 3, lowercase gg. In all caps: CAL3NDAR.GG.
- Keep the mark above 24px and the wordmark above 96px wide, or it stops reading.

## Don't

- Never redraw, retrace or screenshot the mark. Never rebuild the wordmark by typing it in another font.
- Never recolour the mark or restyle the wordmark gradient. For one-colour placements use the white or black wordmark.
- Never stretch, rotate, skew, outline or drop-shadow the logo, and never lock it up with another mark.
- Never write Calendar.gg, Cal3ndar GG, cal3ndar, or C4L3ND4R.
- Never use our marks as your own icon or avatar, and never in a way that implies a partnership we have not announced.

## Typography

- **Guardian Condensed** — display and the logotype. Always uppercase.
- **Hitmarker Text** — interface and body copy.

The font files are not included here. If you need them for an approved
co-marketing asset, ask us and we'll sort out the licensing with you.

## Colours

`palette/palette.css` and `palette/palette.json` carry every value in the
core and reward-tier palettes. `palette/cal3ndar-palette.png` is the same
thing as a sheet you can drop into a deck.

## Reach us

- X — @cal3ndar_gg (https://x.com/cal3ndar_gg)
- Discord — https://discord.gg/C2U32rcxw3

Anything not covered here, ask before you ship it.
