Press & partnerships
Cal3ndar.gg Brand kit
The logo, the colours, the type and the words — everything you need to put Cal3ndar.gg in an article, a stream overlay, a partner deck or a tournament banner. Take what you need; the rules are short.
28 files · generated from the same tokens the site runs on
01 / Identity
Cal3ndar.gg is the calendar for web3 gaming. It tracks the tournaments, sales, quests, AMAs and launches happening across hundreds of web3 games, and puts them on one timeline. The identity is built for that: a neon cube on near-black, a scoreboard typeface, and two accents that never argue.

How to write it
- Cal3ndar.ggDefault
- CAL3NDAR.GGAll caps, display only
- cal3ndar.ggURLs and handles only
- Calendar.gg
- Cal3ndar GG
- C4L3ND4R
Founded
2024
Built by
Gamified.studio
Site
cal3ndar.gg
Tagline
The web3 gaming calendar
02 / Logo
The cube is the mark; the wordmark is the name set in Guardian Condensed with our teal-to-magenta ramp. Use a lockup when you have room for both. The wordmark ships as real vector — the cube is raster art, so 512px is its ceiling.

Horizontal lockup
Mark and wordmark, spaced and aligned for you. Use this in headers, footers and partner strips.

Vertical lockup
The stacked version, for square crops, stage screens and merch.
App icons
The mark pre-cut to every size a browser, phone or bot will ask for.
Screens & social

Social card
What unfurls when cal3ndar.gg is pasted into X, Discord or Farcaster.
03 / Colour
Every value here is the token the site itself renders with, in OKLCH, with the sRGB hex beside it. Click a swatch to copy the hex.
Core
Two accents on near-black. The teal leads; the magenta answers it. Everything else is a neutral.
Reward tiers
Rarity colours for reward campaigns. Use them for rarity and nothing else.
04 / Type
Two faces, one job each. If you cannot license them, set display type in a tight condensed sans and body copy in a neutral grotesque — never substitute one for the other.
Display
Guardian Condensed
The logotype, page titles and anything that should read like a scoreboard. Always uppercase, always tight tracking.
- Regular 400
CAL3NDAR.GG
ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
Interface
Hitmarker Text
Everything else: body copy, labels, numbers, buttons. Sentence case, normal tracking.
- Regular 400
- Medium 500
- Bold 700
- Italic 400
Tournaments, sales, quests and launches — 0123456789
Medium 500 — never miss the moments that matter.
Bold 700 — 12 tournaments live right now.
Italic — for emphasis, sparingly.
The font files are not in the kit. If you need them for an approved co-marketing asset, ask us on Discord and we will sort the licensing out with you.
05 / Rules
Short version: use the files as they come, keep them on dark, give them room, and do not imply a partnership we have not announced.
Do
- Use the files from this page, unmodified. They are the only approved versions.
- Put the neon mark on a dark background. It is built for #090909 and near-black neighbours.
- Leave clear space around the logo equal to a quarter of its height, free of type, edges and other logos.
- Write it Cal3ndar.gg — capital C, the numeral 3, lowercase gg. In all caps: CAL3NDAR.GG.
- Keep the mark above 24px and the wordmark above 96px wide, or it stops reading.
Don't
- Never redraw, retrace or screenshot the mark. Never rebuild the wordmark by typing it in another font.
- Never recolour the mark or restyle the wordmark gradient. For one-colour placements use the white or black wordmark.
- Never stretch, rotate, skew, outline or drop-shadow the logo, and never lock it up with another mark.
- Never write Calendar.gg, Cal3ndar GG, cal3ndar, or C4L3ND4R.
- Never use our marks as your own icon or avatar, and never in a way that implies a partnership we have not announced.
Clear space
A quarter of the logo's height on every side, and nothing in it — no type, no crop edge, no second logo. The lockup files already have it baked in, so placing them edge to edge is enough.

06 / Copy
Approved copy, ready to paste. Trim it if you must, but keep the spelling and do not invent claims we have not made.
Name
Always this spelling · 11 characters
Cal3ndar.gg
One-liner
For listings and lower thirds · 44 characters
Cal3ndar.gg is the calendar for web3 gaming.
Short description
For press releases and event programmes · 209 characters
Cal3ndar.gg is the calendar for web3 gaming. It tracks tournaments, sales, quests, AMAs, launches and updates across hundreds of web3 games, so players, creators and studios never miss the moments that matter.
Long description
For features and partner pages · 610 characters
Cal3ndar.gg is the calendar for web3 gaming. It aggregates tournaments, token and NFT sales, quests, AMAs, season starts, launches and patch notes across hundreds of web3 games into one timeline, sourced from official project channels and verified by our team. Players use it to plan what to play and when to show up. Creators use it to find what is worth covering. Studios use it to reach an audience already looking for their next event. Free to browse, no wallet required, with a public API, RSS and JSON feeds, embeddable widgets and an MCP connector for AI assistants. Built by Gamified.studio since 2024.
07 / The kit
One zip with every file on this page, plus a README and the boilerplate copy as markdown. Rebuilt from the tokens whenever the brand changes, so a stale download is the only stale copy there is.
cal3ndar-media-kit.zip
28 files · 2.2 MB
/
- README.md3 kB
- boilerplate.md1 kB
icons/
logo/
- logo/cal3ndar-lockup-horizontal-on-dark.png247 kB
- logo/cal3ndar-lockup-horizontal.png253 kB
- logo/cal3ndar-lockup-vertical-on-dark.png212 kB
- logo/cal3ndar-lockup-vertical.png216 kB
- logo/cal3ndar-mark-128.png30 kB
- logo/cal3ndar-mark-256.png104 kB
- logo/cal3ndar-mark.png380 kB
- logo/cal3ndar-wordmark-black.png13 kB
- logo/cal3ndar-wordmark-black.svg3 kB
- logo/cal3ndar-wordmark-white.png14 kB
- logo/cal3ndar-wordmark-white.svg3 kB
- logo/cal3ndar-wordmark.png24 kB
- logo/cal3ndar-wordmark.svg4 kB
media/
palette/



